Latest in Marketing

As the official rollout of "Paramount+ with Showtime approaches, the Paramount Global platform unveiled a unified Paramount Streaming Data & Marketing Group led by Domenic DiMeglio, EVP and chief marketing officer, Paramount Streaming. Key organizational changes: Michael Engelman was named CMO…

The latest Taylor Swift rerecording of her prior work, bolstered with six new songs, will be out on July 7, the songwriter has announced on Instagram. "Speak Now (Taylor's Version)" was first released in 2010 and written when Swift was 18-20 years old. "The songs that came from this time in…

EXCLUSIVE: WME has expanded its executive leadership team with the appointment of Endeavor veteran Ginger Chan to the newly created position of Chief Marketing Officer. Related Story Meghan Markle And Archewell Banner Sign With WME As CMO, Chan will manage marketing efforts…

20th Century Studios/New Regency’ Gareth Edwards directed movie, True Love, has had a title change to The Creator. The release date has been moved up from October 6 to September 29. The pic takes place in distant future where humans face off with robots. Related Story CinemaCon 202…

There was a lot of pink at CinemaCon this morning. Filmmaker Greta Gerwig at Caesars Palace in Las Vegas took the stage with her Ken, a pink-clad Ryan Gosling, and pink short-dressed Margot Robbie, her Barbie, to show off extended footage from the Warner Bros summer tentpole that hits theaters on…

Big stuff expected here this morning at CinemaCon in Las Vegas as Warner Bros struts its 2023 slate. Teeing off this morning was Warner Bros Domestic Distribution Chief Jeff Goldstein and Internatioinal Distribution Cheif Andrew Cripps jogging onstage all clad in pink suits, in celebration to the…

Veteran marketing executive Steven Melnick is leaving Disney Television Studios. His position was eliminated during day 1 of Disney's second wave of layoffs. The Emmy-nominated Melnick oversaw the marketing team for 20th TV, 20th TV Animation and ABC Signature since 2019, when Disney acquired Fox. He…

Digital and social media marketing chiefs of major studios said today they're really hoping the threat of a U.S. government ban on Tiktok never materializes, so crucial has the platform become to launching films. They'd also like Elon Musk-owned Twitter to get itself together, since that's also a key…

EXCLUSIVE: Shout! Factory on Wednesday announced their promotion of longtime senior executive Michael Ribas to Senior Vice President of Marketing and Product Management.  Most recently serving as Vice President of Marketing, Ribas has been with Shout! Factory since 2003, prior to that holding…

Ana de Armas is hosting Saturday Night Live this weekend, and teamed up with musical guest Karol G and cast members Bowen Yang and Marcello Hernandez in a special promo segment. Fittingly, since Karol G had the first all-Spanish album by a female artist to score the No. 1 slot, one of the promo…

Angela Bassett, Austin Butler, Doja Cat, and King Charles III are on the list. Time’s “100 Most Influential People in the World” list was announced today. Each year, the media outlet honors 100 individuals that it perceives as holding sway, pairing the list with praiseful blurbs from contemporaries…

While streamers typically get by on thrifty marketing budgets, pushing content largely on their menus, most motion picture studios, like Universal, still have all the superpowers in the world to blast a movie out of a canon. But here’s something to keep in mind as we detail Universal’s promo…